Wonsulting Weekly Newsletter

Why Your Network Isn't Working

Today we’re covering:

🔎 How to find the people actually worth contacting

✍️ How to write cold messages people want to reply to

⏰ Follow-ups that don't sound like "just circling back"

Imagine you need one ingredient at the supermarket.

You don't know exactly what it is so you walk through every aisle. Twice.

Maybe it's hiding behind the cereal.

Maybe you'll know it when you see it.

So you keep walking.

40 minutes later, you leave the store tired, frustrated, and with absolutely nothing.

Frustrating, right?

Job searching can look exactly the same.

For example, you've been told to network.

So you:

→ Connect with everyone

→ Send more messages

→ Follow up with more people

→ Hope something sticks

But the wrong 70 conversations will only wish you luck if not flat out ghost you, while the right 3 people can put you in the right room.

Networking isn't a volume game.

It's a targeting game.

WONSULTING WISDOM

Stop Walking Every Aisle

Before you send a single LinkedIn request, do some detective work.

Look for people who:

→ Work at your target company

→ Work near the role you want

→ Have experience you want to learn from

→ Took a career path similar to yours

Then use 3 questions that turn a cold message into a conversation.

Instead of:

“Hi, I'm looking for opportunities and would love to connect.”

Try:

“I noticed you moved from marketing into product. I'm exploring a similar move.

What do you like best about this work?

What do you like least?

How did you get into it?”

See the difference?

The first message says: I need something.

The second says: You know something I want to learn.

One is a favor. The other is a conversation.

Ask first. Learn genuinely. Then share your situation.

You'll often find the conversation lands differently once you've built some context.

The Art of Following-Up

"Just checking in!" isn't a reason to reply.

It's just a reminder that they didn't earlier.

Come back with something more interesting:

→ An article tied to something they actually said

→ A result: "I took your advice about X. Here's what happened."

→ A specific question their answer opened up

And don't follow up forever.

Try around day 4.

Once more around day 12.

Then stop.

You don't want to become the notification they've learned to swipe away.

But How Do You Find the Decision Makers?

Two problems break most people here.

Decision makers get flooded on LinkedIn. So, how do you grab instant attention?

And the ones who never log in? You need their email.

Where do you even find it and what do you say?

That's what we built NetworkAI for.

Tell it your objective, and it drafts your first LinkedIn message.

Need the email instead?

Type in their name and their company website. You get the address and a draft you can send.

It's free to start.

👉 Start building your network with NetworkAI