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What’s the “hidden job market”? 🕵️
If you’re imagining a secret room where all the top CEOs gather to give out shady referrals you’ll be disappointed.
We’re talking about something less dramatic.
We’re talking about a simple fact: It’s the fact that
many job openings are never advertised publicly.
These unadvertised jobs are referred to as
“the hidden job market.”
So how can you land a job in this “hidden market”?
And what if you don't know anyone who can help you?
This week we’re giving you four ways to access these jobs,
no secret handshakes required 🤝👀
#1: Can I buy you coffee? ☕
This one worked on our marketing manager, so we wanted to share it with you!
Find someone on LinkedIn who might manage the role you're trying to get into.
For example, if you're trying to become a marketing associate, look for marketing managers.
Send them a connection request on LinkedIn with a note like this:
Hi [name], can I buy you coffee?
I noticed you work at (company name) as a (title). I’m looking to follow a career path similar to yours, and I was wondering if I could ask you for some career advice in a brief 15-minute call. In exchange for your time, I’d love to buy you a coffee! Do you use Venmo or PayPal?
This is effective because:
✅ Your message is nice and tailored
✅ You’re asking for advice, not a job, so they're more inclined to help
✅ Many professionals can spare 15 minutes
Once on the call, ask really good questions. And if you make a good impression, it'll probably lead to a referral.
#2: Cold Emails 🥶📥
Find a job posting you want to apply to.
Open the company's website on one tab and try to find the hiring manager on another (that'll require a bit of guesswork).
In another tab, open up the email-finding tool “Voila Nobert.” Enter the company's URL and the hiring manager's first and last name.
Wait for the magic, and you'll get their email address 🪄
Then use this template in your email:
"Hi (name),
I noticed you're hiring for a (insert job title).
Give my experience with the following I think I'd be a great fit for the role:
(Insert three bullets of relevant experiences you have)
If you're ok with it, is there any chance I could ask you a little about the role in a brief 15 min Zoom?
No pressure if now isn't the best time.
Thanks!
(sign off with your signature, contact info, etc.)
This approach will work 1/4 times (if you're good).
If you want to see the career advice and cold email tactic in action, check out this video that Alif, our email marketer, made here.
And if you're not the best at cold outreach, here's a tool that can help!
#3: NetworkAI 🤖
Use NetworkAI to find hiring managers! This takes out the guesswork, so you know exactly who to connect with on LinkedIn.
Once you use NetworkAI, send an invite just like this:
Still feeling overwhelmed? Speaking with an expert can help!
Click here to learn more about our job search strategy service.
💡Our community is going places! (mainly to work 👀)
We love creating useful tools and services to get you hired. And our community proves it! 😎
Gabriela landed multiple offers and a job at Salesforce with a 75% increase in salary using our Ultimate Job Bundle:
"I had little experience in marketing but with each tip and trick I was given I was able to nail each interview. The moment I applied I got calls back the next day and my compensation increased 75%."
Sunny loved working with our coach Martin Franz:
"For me personally, I didn’t only walk away feeling more confident to apply to jobs with my new resume. I also left with a resume that wasn’t carrying the pain I had felt from past work experience and projects. That feeling was priceless."
Allan Pallickal, an International Student, landed a job at Sony using our resume revision service:
"By focusing on aspects that complimented the role I was applying to, I was able to leverage the skills that I achieved over my academic and work career."
Will you be featured next? Sign up for one-on-one career coaching to help you land your dream job now.
We just had our first ever Wonsulting Sell-Off! 🥳
It was a fun event where our team members had to make sales pitches for hilariously useless items 😅
And the person with the best presentation won a hefty plane ticket to anywhere they wanted to go!
Here’s what some of our teammates had to pitch:
Fernando - Single Christmas light
Alif - Defunct remote control
Mark - Bubble wrap
Sam - A cork
Sher Ree - Burnt out light bulb
And the winner was… 🥁
Fernando!
He sold our three judges on a single Christmas light that would help with work life balance.
How?
It’s a smart light linked to a mobile app where you can set your desired work-life balance. The light will change colors to remind you when it's time to concentrate, take a break, or finish work for the day.
It uses precious stones like selenite, amethyst, and shungite to create a calm and serene home office environment. Now you want one, right?! 😂
Our team is fully remote, so events like these help us have fun together and get to know one another.
If you had to pitch a weird item, what would it be?
Be creative and let us know by replying to this email!
The creator economy is massive.
And it’s only growing.
It’s expected to nearly double in market size by 2027.
Some analysts even say it's grown to $480 billion (currently valued at $230 billion).
Just this year alone, it's expected that brands will spend a total of $6 billion collectively - so why not try to grab some of that for yourself? 😉
But how can you jump into the creator economy if you're considering a career change?
First thing you’ll need to do is identify your passion, then figure out how to create content around it.
Let’s say you love cooking.
Sure, there are already lots of creators in the space, but nobody has your unique set of skills and experiences.
Plus, there are tons of ways to create content around your interests!
Like podcasts?
Chat with friends about your favorite recipes.
Love videos?
Showcase your talents and personality in the kitchen.
Enjoy writing?
Write a newsletter about cool new recipes you’re trying.
If these ideas sound interesting to you, then creating content could be a perfect career change, and there are a ton of free resources on how to do that.
Our founders, Jonathan and Jerry, are also part of the creator economy.
They’ve built a company around helping people solve their employment problems through social media, and it evolved into helping job seekers in all sorts of ways!
But what if creating content isn't your thing? How can you still get involved? 🤔
Just look into these related roles:
Creating and growing brands requires a dedicated team of engineers, designers, and product managers who work together to manage the wide range of tools used by creators. They aim to support and empower these creators in their brand-building journey.
As creators focus on their creative work, they often require someone with business expertise to help manage their business affairs. If you're intrigued by this idea, we highly recommend watching the interview with Mr. Beast's manager, as it sheds light on the role of business management in the world of content creation.
Being a creator is all about unleashing creativity, but sometimes juggling tasks like managing social media, email lists, events, and emails can be a bit overwhelming. That's when the invaluable support of video editors, writers, and podcast producers comes in, helping creators bring their vision to life while easing the burden of these additional responsibilities.
So what do you think?
Can you see yourself working in the creator economy? Who knows, maybe you'll be the next Mr. Beast 💸
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Need more help? Our 1:1 services could be a good fit for you! With 90% of our clients land interviews within 3 months and 70% land offers in 6 months, it’s only a matter of time until you land that job you’ve always dreamed of.
If you need help in making that decision, sign-up to speak to our team. We’ll help you turn from an underdog into a winner.
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